Welcome to the Q&A Forum

Thanks Rikki - your time and advice are much appreciated. Best, Chris

Hi there Russ Thanks so much for your reply, you've given me lots of food for thought. You're right, we definitely need to think about how to improve the site design and the UX. It does look very jaded in comparison to some of our larger competitors. We've recently done some KW research and have identified several new phrases we want to optimise now, which will shift the balance away from the two you highlighted. We're still looking into the best way to link build for these without relying on paid links as we have in the past. I think I'll look for some inspiration from our competitors' link profiles. I've also joined buzzstream today which I think may help. Thanks once again for taking the time to reply - you've done your good deed for the day! Sue

Hi Heather, Thanks for the reply. The page you mention (<cite>www.dataclinic.co.uk/hard-disk-raid-recovery.htm) has had a decent ranking for a while but it is specific & meant to appeal to a certain subset of data recovery traffic, rather than the whole lot. I think I'll just wait for a couple of days and see if there is any change... and perhaps there may be some more input into this discussion too !</cite> Thanks for your time Sue

Great thanks so much for your help!