When doing email blogger outreach what response rate do you expect?

[kevinmorley]

How many emails do you send in the average outreach campaign? How many links would you expect from that?

Also - when doing email blogger outreach do you need to offer the blogger something other than (great) content, in order to get a link? (maybe cash, or a link back?)

I'm doing email blogger outreach for a number of clients and types of content, but am finding it hard to get links from bloggers.

Any help is appreaciated!

Thanks

[EGOL]

If the domain that you are promoting has excellent excellent awesome content then you have a chance of success - if you are writing to relevant sites.

If the domain that you are promoting has crap content then you are wasting your time.

I am glad that I am not a linkbuilder... because for most clients the job title should really be.. "Magician".

[rhutchings]

Welcome to the tough world of link building.  Here are some specific insights from my end:

1. I typically see about 1 response to every 15 - 20 requests.  If its a straight-up one way link request, its much worse.  More like 1 response in 50 requests.

2.  For blogging specifically, I have seen success in two ways: blog rolls and sponsored content.  Social/blogs are a bit different than websites.  Interlinking is viewed a little better, so I love to include the other blog first in my own "blog roll", then reach out to them, let them know "you added them to your blog, you like what they have and are following them.  Would they include your blog too on their roll".  then throw out a useful comment or two on their blog, and usually the combination of those two things gets you a link.

I will also sometime ask relevant blogs to "sponsor a post" for them.  Basically, write a nice article or post, and pay them $50 to post it on their site. You just say you want to get the word out to "their audience", and $50 is not bad for little effort on their end.  Of course your link is in the post

hope that helps.

[kevinmorley]

Thanks Ryan, some good tips there.

On point 1 you make, would that be 1 response every 50 requests, or 1 success (link) every 50 requests? (or 15-20 requests). I'm getting some responses from bloggers, but usually of the "thanks for the praise for my blog, but I'll decline your offer of content" variety.

On point 2, I can see how sponsored guest posting can work. Also the blogroll idea seems feasible,

Thanks

[rhutchings]

Should have been more clear- usually for straight link building its 1 successful link response in 50 requests.  For bloggers its much better, usually about 1 successul link response in every 15 - 20 requests.

Another great secret for link building on regular websites (sometimes blogs as well) is to pay for a "text ad" on their site if i see that they have stuff like that on their site already.  They will come back with some sort of advertising rate (should be pretty cheap for small websites) and you should agree to "try it out".  Pay the advertising rate, they put your link up, and half the time they forget about renewing.  The other half try to renew, and usually at that point i tell them that they arent sending me enough traffic to justify paying an advertising rate, but i will give them $100 to just leave my link up on their site.  Works well.