SEO difficulty between languages?

[SS-ose]

Hello,

I would like to know if there are certain factors that determine SEO difficulty between different languages or countries.

Is doing SEO more difficult in Japan than in the United States?

What would be some factors that could help determine the above?

Thanks in advance,

[gfiorelli1]

Hi!

Your question is not so simple at all. The reason? Simple: it is not a matter of factors, but a matter of how the web is used, how SEOs has done SEO in their countries and the "search market" competitiveness existing in any countries

To give you an example:

US Search Market is surely the most competitive of all... you can see it indirectly checking the cost per keywords in Adwords. For a site in the States it is not enough to do "simple SEO", are needed more links and unique domains linking to you, you have much more "noise" (aka spam sites) to fight against, also the Social signals needed are much more than somewhere else.

On the contrary, in a Market like the Italian one, that is smaller, things can be easier. You can rely more on things like old classic article marketing (I see sites ranking great just with that), really good sites aren't so many, just a minority of sites do a good SEO...

On the other hand, because of the cultural gap, an American SEO probably won't be so good doing Italian SEO. Not just because of the language, but also because he doesn't know the mentality and, therefore, how Italian search things in the Internet.