Video SERP question

[johnshearer]

Hello MOZ Helpers..

Sometimes video results pop up in Uiversal search..for example for "recycle paint" my video for recycle paint residing on my website shows up on a Universal SERP SEE IMAGE 1..This happens even when I use an ip mask or change local..the confusing part is why my personal version trumps my youtube version SEE IMAGE 2.

What metric(s) is Google using to rank videos, and what kind of benefit does this provide if the video points to your site vs. a video service like youtube or 5min?

I have attached 2 images with IMGUR but

search "recycle paint" to recreate

[" target="_blank">>](<img src= "Hosted by imgur.com") [" target="_blank">>](img src= "Hosted by imgur.com") [http://imgur.com/tdCVM.jpg](a href= "Hosted by imgur.com")" target="_blank">a> [http://imgur.com/tdCVM.jpg](a href= "Hosted by imgur.com")" target="_blank">a> [" target="_blank">>](<img src= "Hosted by imgur.com") [" target="_blank">>](<img src= "Hosted by imgur.com") [" target="_blank">>](<img src= "Hosted by imgur.com")

[Getz.pro]

Images are not showing up [bad roger]

Your videos might be showing up more frequently due to the page being much more optimized for that keyword. Do you have links to the videos and website for review?

Do you have a video XML registered with Google webmaster?

[johnshearer]

Yes, I have 31 videos XML sitemapped to the Google protocal.

Recycle Paint on my site http://www.shearerpainting.com/Recyclepaint.php

Recycle Paint on youtube http://www.youtube.com/watch?v=n-z0esWvXF8

Search for "recycle paint"  in unversal and video SERP..they both come up..what metrics are being used?

I have 4 videos on my home page http://www.shearerpainting.com/ and many scattered throughout.

I am not a profesional SEO or video guy..just a DIY in-house.

[Getz.pro]

Well John, you are doing a lot of things correctly.

Anchor text coming into your page is over 200 links with paint within the anchor

I would bet that the XML is optimized using the paint keyword, and that you are ranking higher in video search due to optimizing on this keyword. (I actually see you 3 down from your YouTube post?)

You do not show up within the top 50 using SEOmoz ranks tracker.

You also spell iPad incorrectly as Ipad.

Good looking site and nice use of social networking

[johnshearer]

Richard,

You caught me trying to fish in ipad juice....I just could not get it spelled right... Thanks I changed it.

[rishil]

As Richard says, good job on the use of video sitemaps - this is one of the most probable reasons fro seeing the difference that you are

[RyanPurkey]

Not to be overly obvious, but part of the answer to this question is that Google is using the metrics included in the XML feed (http://www.google.com/support/webmasters/bin/answer.py?answer=80472#4) Things like, video:title, video:description, video:tag, video:category, etc. In addition Google is combining those with the authority and content of your website.  Since your website is an authority on painting vs youtube (videos on anything and everything), there's likely an associated benefit to sending a user to website where they can find a collection of painting related material, not just videos.  That's a benefit to the user.

The benefit to you is that you're receiving qualified web traffic that has an interest in painting and has a better chance of becoming a customer in the future.  You may receive the same benefit from a user going to youtube and then being interested in your services, but they will certainly be another step away from that, either figuring out how to contact you via youtube or leaving youtube, going to your site, and then contacting you. For visitors outside of your area you could offer a starter kit or educational material for the DIY crowd.  If they like your style of organization and view you as an authority on how to make painting projects a success they could conceivably become customers of that sort of material.

Your link from your home page to your video uses the text, "Recycle Paint" which further contributes towards ranking for that term, and the text around your link lines up semantically: take away, old paint.  All the things Google would expect to see are present in your content and links. Basically, everything is organized and categorized very well on a website that is clearly an authority in regards to painting so it makes sense to be a beneficial ranking for both users and yourself. Well done!