FAQ Schema Markup

[revulytics]

I was wondering which blog posts would qualify for an FAQ Schema markup. For instance, we have a blog post which is more like a Q&A interview with our customer where our product gets mentioned several times. Would we get dinged for including our product name in the markup? First of all does that kind of blog posts even qualify for the markup?

Example of the blog post: https://www.revulytics.com/blog/qa-techsmith-snagit-strategy-lead-daniel-foster

[DarinPirkey]

Any page that has a question and answer format can be written up with the schema mentioned. It doesn't matter if it's a blog post per se or an actual FAQ page.  Markup is  just markup. That doesn't mean it will show up in Google's results.  The page you submitted is eligible for rich snippets.  The markup looks good.  I personally use "QAPage" vs "FAQPage" but the code is good and has been run through Google's tester.  See link.

https://search.google.com/test/rich-results?utm_campaign=devsite&utm_medium=jsonld&utm_source=qapage&id=BMUQwAqEfagmo9FsrPBvrg

I've only been doing the markup for a few months but on the site that I do have snippets, it's for questions that are actually searched for in Google and typically they show up in Google's autocomplete results.  Not to say that other forms of questions can't but I've only had success with higher search volume phrases for my site.  I also found that the shorter the question phrase the better chance they had to show up.  Our FAQ page has 25 Qs and As and only 5 of them show up in rich  snippets.  We also have a domain authority of 62 so I'm not sure if that helps either. Again, this is mostly anecdotal and not empirical.

Hope it helps.