When should i use 'Generated search clicks'?

[TimThijsse]

Dear MOZ Community,

When should i use 'Generated search clicks' (Links to google site results with your site results) in my content? Instead of direct links or ads to my site?

For instance:

I'm posting on social media or in a newsletter about a  Top 5 OLED tv's.
Should i use a direct link to my  Top 5 OLED page or should i use a link to search results on my page?

https://www.plattetv.nl/categorie/top-5-oled?utm_source=social&utm_medium=post&utm_campaign=Top-5-OLED
or
a search-click generator: https://www.google.com/search?q=plattetv.nl+top-5-oled

Best regards,

Tim Thijsse

[jasongmcmahon]

My preference would be the UTM tagging as I find it easier later on down the line when it comes to reporting & tracking