Google is mixing a product name with a technical term (both have same name)

[Rafialam04]

Google is mixing a programming term name with a home product and ranking that programming website on top. And there is another 2 search results from the same website (DA - 56, PA - 55, Links - 71K, RD - 4500). Their positions are 1, 2 and 3.  But the question/ answer section is showing question/ answer for both of the products, and there is local section, top stories, images, videos, Wikipedia, amazon, ad and an e-commerce site which is showing the home product. There are in total 7 results, and 1 ad. Google also showing description of both of the products on the right.

1,2,3 - Programming website, 4. Amazon,  5. Wikipedia, 6. Wikipedia, 7. E-commerce

How difficult it could be to outrank the top result?

[effectdigital]

Probably not very, as long as you stuck to their theme and didn't change to the product-related theme, which as you can see (evidently, from Google's results) ranks lower

Some keywords have very obvious intent, e.g: "buy SEAT Ibiza Mk IV Facelift 2016"

Some query-spaces are messy. The keyword can mean multiple things, so multiple audiences (by performing the same search, yet clicking upon radically different sites) are competing over a query-space and making it a bit... Schizophrenic (polarised)

Even in a polarised query-space, Google usually has a preferred thematic relevance for a keyword. Since some programming site is beating Amazon, Google is obviously trying to coerce searchers to accept the programming definition (not the product definition). So you probably could displace that top site, but if you're going to jump from programming relevance to product-based relevance, you may just end up 'another' site underneath (boo!)

Hope that makes sense

[Rafialam04]

Thanks for the explanation...