The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. On-Page / Site Optimization
    4. Should I utilize URL re-writes to include keywords and other optimised page elements on my website?

    Should I utilize URL re-writes to include keywords and other optimised page elements on my website?

    On-Page / Site Optimization
    1 1 32
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • Wavelength_International
      Wavelength_International last edited by

      Hi there,

      I am working on a medical recruitment website: https://wave.com.au/

      I have noticed that our Job Search and Job Listings section of the website is lacking a little bit in terms of SEO optimisation.

      For example, at the moment this is our search page (with locum work type selected): https://wave.com.au/search-locum/results

      If you add a location, for example, NSW and then click search again, it updates the URL to: https://wave.com.au/search-locum/results?LocumSearchForm_Location[]=NSW&action_doSearch=Search+jobs

      I did a check what some competitors and leaders in the recruitment industry were doing and I came across: https://www.ochrerecruitment.com.au/jobs/anaesthetics/new-south-wales/locum/

      If you click the different filters/options, it updates the URL to include more clearly defined categories. Some websites would even have a H1 heading tag that would update based on the filters/options you selected.

      Should I set up a set of URL re-writes and re-structure my website a little bit so that dynamic URLs change to static etc.?  Does anyone have any best practice knowledge in regards to this?

      I have been referencing the following article:

      https://moz.com/blog/dynamic-urls-vs-static-urls-the-best-practice-for-seo-is-still-clear

      1 Reply Last reply Reply Quote 0
      • 1 / 1
      • First post
        Last post
      • Which is better? One dynamically optimised page, or lots of optimised pages?
        Aleyda
        Aleyda
        0
        4
        247

      • Do i optimise only the page that i want to rank or do i have to optimise my entire website.
        Hutch42
        Hutch42
        0
        4
        90

      • Our urls for adwords are slightly different from current urls presented on site (weused htaccess to help create shorter urls). How important is it that the adwords url match the sitemap url for keywords on those pages?
        LesleyPaone
        LesleyPaone
        0
        2
        134

      • Is the use of some keywords necessary to be included in many of the pages?
        mblsolutions
        mblsolutions
        0
        2
        98

      • On Page Reports - Multiple URLs Appearing for a Keyword
        JoelDay
        JoelDay
        0
        3
        331

      • If I want to rank well on one keyword would it be better to optimize multiple pages on the website for the keyword or should I only optimize one page for that keyword?
        SanketPatel
        SanketPatel
        0
        6
        407

      • Using magentos own url re-writes
        LadyApollo
        LadyApollo
        0
        3
        571

      Get started with Moz Pro!

      Unlock the power of advanced SEO tools and data-driven insights.

      Start my free trial
      Products
      • Moz Pro
      • Moz AI Explorer
      • Moz Local
      • Moz API
      • Moz Data
      • STAT
      • Compare Products
      • Product Updates
      Moz Solutions
      • SMB Solutions
      • Agency Solutions
      • Enterprise Solutions
      • Digital Marketers
      Free SEO Tools
      • Domain Authority Checker
      • Link Explorer
      • Keyword Explorer
      • Competitive Research
      • Brand Authority Checker
      • Local Citation Checker
      • MozBar Extension
      • MozCast
      Resources
      • Blog
      • SEO Learning Center
      • Help Hub
      • Beginner's Guide to SEO
      • How-to Guides
      • Moz Academy
      • API Docs
      About Moz
      • About
      • Team
      • Careers
      • Contact
      Why Moz
      • Case Studies
      • Testimonials
      Get Involved
      • Become an Affiliate
      • MozCon
      • Webinars
      • Practical Marketer Series
      • MozPod
      Connect with us

      Contact the Help team

      Moz logo
      © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
      • Accessibility
      • Terms of Use
      • Privacy