Google Birthday Update - noticeable industries?

[david-johns-sheetlabels]

Anybody see anything specific around which sites are seeing upswing from birthday update?  We saw a lot of rankings drop, most drastic in terms that are more loosely associated with our offerings but also seeing more sites with higher DA taking a spot or two above and some more images in top spots for ecommerce terms that you might not usually think to click images to view.  For a lot of these terms we're sure our conversion is better, and we offer to more of the search query intent, than some of the competitor sites that have taken top spots - even Amazon and staples who I'm guessing will move back down after google sees people leaving their site to find what they are looking for (hopefully).