Company name ranking

[SO_UK]

Hi all,

I hope somebody can share their thoughts on the below.

A web designer launched my client's new website and I have been tasked with the SEO. I was approached with an immediate problem, www.clientswebsite.co.uk was ranking 9th for their company name after being indexed by Google. The search results above www.clientswebsite.co.uk were related to my client but not all, for example a direct competitor was also ranking.

I have been working on the SEO for 2-3 weeks and I just managed to get to 3rd position for the company name, and then www.clientswebsite.co.uk disappeared from page 1! And now instead, an irelevant sub page is now ranking for the company name on page 2 (a contact page). I have checked and the home page is still indexed (did a site: check).

The only problem software picks up is a redirect chain (http://homepage -> http://www.homepage  -> https://homepage) the web developers said it wouldn't impact rankings (when I asked them to edit the htaccess file to fix it)

I've listed below the SEO tasks I completed whilst attempting to rank the company name:

• I set up analytics and webmaster tools, in which I set up preferred domain (www)

• Added a sitemap

• Edited meta data making sure company name was included

• I contacted the websites above www.clientswebsite.co.uk that were relevant and asked them to place a link linking to their new website, I was successful with a couple of these.

• I placed www.clientswebsite.co.uk on all of their social media profiles

• I reformatted headers on their home page, making sure the H1 included my client's company name

• I found 2 extra versions of my client's home page (not exact copies, but very similar content) that had been published, so I decided to 301 redirect these to the correct home page

• Activated SSL and forced to HTTPS

I would really appreciate it if anyone could share their thoughts here, whether it be explanations or possible solutions

Adam

[DonnaDuncan]

Hard to tell without knowing the name of the business and the website, but I'd make sure you have a Google My Business listing and local schema on the page. It's a place to start.

[SO_UK]

Hi Donna,

Thank you for your response.

The domain name is: https:// www.skinnyrevolution .co.uk (close the spaces)

The name of the business is Skinny Revolution, notice anything unusual?

[DonnaDuncan]

Have you reviewed this?

https://moz.com/blog/wrong-page-ranks-for-keywords-whiteboard-friday