The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Intermediate & Advanced SEO
    4. Does link position matter in the content/html code

    Does link position matter in the content/html code

    Intermediate & Advanced SEO
    1 1 34
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • 97th_Floor
      97th_Floor last edited by

      My question is that if I have several links going to different landing pages will the one at the top of the content pass more value than ones at the bottom. Assuming that there are not more than 1 of the same link in the content. The ultimate question is whether or not link position in the content/html code make a difference if it passes more value.

      This question comes in response to this whiteboard Friday https://www.youtube.com/watch?v=xAH762AqUTU Rand talks about how if there are 2 links going to the same URL from the same content page then google will only inherit the value of the anchor text from the first link on the page and not the both of them. Meaning that google will treat that second link as if it doesn’t exist.

      There are lots of resources that shows this was true but there isn’t much content newer than 2010 that say this is still true, We all know that things have changed a lot since then  Does that make sense?

      1 Reply Last reply Reply Quote 0
      • 1 / 1
      • First post
        Last post
      • SEO Strategy - Content/Outreach/Links
        EGOL
        EGOL
        1
        9
        243

      • Medical / Health Content Authority - Content Mix Question
        EGOL
        EGOL
        0
        6
        145

      • H3 Tags - Should I Link to my content Articles- ? And do I have to many H3 tags/ Links as it is ?
        PeteC12
        PeteC12
        0
        3
        607

      • Doing large scale visual link/content analysis
        Kingof5
        Kingof5
        0
        4
        99

      • Link Audit - Sponsor/Partners Images Links
        Shawn124
        Shawn124
        0
        3
        154

      • Can Google read content/see links on subscription sites?
        davidangotti
        davidangotti
        0
        5
        421

      • Google Authorship: Having others write content and authorship link to/from G+ profiles Impact Ranking?
        EGOL
        EGOL
        0
        3
        81

      • Reciprocal Links and nofollow/noindex/robots.txt
        DanCrean
        DanCrean
        0
        4
        1.2k

      Get started with Moz Pro!

      Unlock the power of advanced SEO tools and data-driven insights.

      Start my free trial
      Products
      • Moz Pro
      • Moz Local
      • Moz API
      • Moz Data
      • STAT
      • Product Updates
      Moz Solutions
      • SMB Solutions
      • Agency Solutions
      • Enterprise Solutions
      • Digital Marketers
      Free SEO Tools
      • Domain Authority Checker
      • Link Explorer
      • Keyword Explorer
      • Competitive Research
      • Brand Authority Checker
      • Local Citation Checker
      • MozBar Extension
      • MozCast
      Resources
      • Blog
      • SEO Learning Center
      • Help Hub
      • Beginner's Guide to SEO
      • How-to Guides
      • Moz Academy
      • API Docs
      About Moz
      • About
      • Team
      • Careers
      • Contact
      Why Moz
      • Case Studies
      • Testimonials
      Get Involved
      • Become an Affiliate
      • MozCon
      • Webinars
      • Practical Marketer Series
      • MozPod
      Connect with us

      Contact the Help team

      Join our newsletter
      Moz logo
      © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
      • Accessibility
      • Terms of Use
      • Privacy