Best way to deal with 100 product pages

[Localseo4144]

It feels good to be BACK. I miss Moz. I left for a long time but happy to be back!

My client is a local HVAC company. They sell Lennox system. Lennox provides a tool that we hooked up to that allows visitors to their site to 'see' 120+ different kind of air quality, furnace and AC units. They problem is (I think its a problem) is Google and other crawl tools are seeing these 100+ pages that are not unique, helpful or related to my client. There is a little bit of cookie cutter text and images and specs and that's it.

Are these pages potentially hurting my client? I can't imagine they are helping. Best way to deal with these?

Thank you! Thank you!

Matthew

[Andrew-SEO]

These product pages will have trouble ranking when people search for those products online. If the category pages do well in rankings then they will get traffic flowing down to the product pages. But if they don't then I hope the homepage does well otherwise you have a problem.

Do they have an active blog or social media?

P.s welcome back!

[Localseo4144]

I dont expect the product pages to ever rank for anything. They are cookie cutter pages provided by corporate and the same as every other lennox dealer that subscribes to those updates. I dont want the fact that they have 100+ thin, boring, plain pages hurting the other 'good' pages from ranking.

We are working on a lot of new content for them and getting sm moving as well. Right now they have a dozen 'real' pages and 124 of those stupid 'product' pages. I am happy to advise the client we should lose those product pages if they are hurting more than helping.

thanks for your response and help!

Matthew Rupp

[Andrew-SEO]

Sounds like youve got a good plan. You might consider meta noindex on these pages until you have your new content.