Keyword research

[seoanalytics]

Hi,

When you do keyword research and my terms is SEO for example. Do I need in the content to have the word "SEO" by itself and then a related keyword like "SEO tools" as 2 separate keywords or can I have "SEO tools" only and will this be counted as 2 separate keyword. The 1 st one will be "SEO" and the other one will be "SEO tools."

Thank you,

[lydiagilbertson]

"SEO" and "SEO Tools" would be two separate keywords to target. It is important to build the intent of your body content around the keyword you are targeting. Like, if you were targeting "SEO" your content would likely be an overview of the definition of "SEO". If you were targeting "SEO tools" you would want to focus the content around "SEO tools" specifically.

It's not so much that it matters how many times you use the keywords, but how your content defines it. Having high quality content should be the focus priority.

Hope that was helpful!

[seoanalytics]

I understand that it is 2 different topics but you can't you cover the topic of SEO with a sub topic that is SEO tools ?

Thank you,

[lydiagilbertson]

Yes, you can have the focus keyword of the page be "SEO" and have a secondary keyword be "SEO Tools" and they would be counted as two separate keywords.

[seoanalytics]

Thank you for the confirmation. I thought it was but wasn't a 100 % sure.

[seoanalytics]

Hi Lydia,

I re-read your answer and something got me confused. If my main keyword is "SEO", you are saying that as a secondary / supporting keyword it is best to use "SEO" by itself instead of "SEO tools" because it has got a different meaning ?

Thank you,