Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Attend MozCon
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track your brand’s footprint in AI search
      Moz Pro

      Track your brand’s footprint in AI search

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Attend MozCon
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Intermediate & Advanced SEO
    4. Best Practices to Design Site Mock Up Using Wordpress Rather than Wireframes?

    Best Practices to Design Site Mock Up Using Wordpress Rather than Wireframes?

    Intermediate & Advanced SEO
    3 3 65
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • Kingalan1
      Kingalan1 last edited by

      We are in the process of redesigning our real estate website.

      Our designer/developer is very quick and confident on Wordpress. He suggests designing directly on Wordpress and bypassing  wireframes and a mock ups. He is very confident in his Wordpress abilities.

      Is it a mistake to take this approach? He has also asked that we select a real estate theme at this point. I would think that the theme would be selected after the wireframes and mock ups get done.

      But there are certainly different approaches. Are there  best practices for  redesigning a webiste; any suggestions? Are there significant risks/disadvantages to bypassing wireframes/mock ups?

      Thanks, 
      Alan Rosinsky

      1 Reply Last reply Reply Quote 0
      • Roman-Delcarmen
        Roman-Delcarmen last edited by

        From my point of view, there's no a big difference between work on a design tool or directly in the browser.

        My opinion that is not an efficient way of work, just think about it.

        When you design a website you follow these basic steps

        Brainstorm and research you collect all your ideas in a is a single place, change this header, put this form use this layout and so on.

        If you do that and made a mistake there is no a big deal with a few clicks you fix the error, you make as many mistakes as you want and try different, ideas, layouts, compositions, banners and so on and then when you have a final version, you just simple code and upload nowadays with so many builders out there you don't need its a very simple process.

        But what happens when you realizing that this form, or layout, is not really what you want if you are coding manually it will take 4 times more time if you compare it with fix the error on photoshop.

        1 Reply Last reply Reply Quote 2
        • WebElaine
          WebElaine last edited by

          If your developer is asking you to select a theme, it sounds like he wants to work directly on a theme because he's going to create a child theme. By selecting the parent theme first, the structure is already there and he can do some easier CSS tweaks.

          If I were you, I would step back and determine whether you are paying him to create a custom theme for you, or just to create a child theme. There are pros and cons to both. The pros to a child theme are that the parent theme should continue to receive updates so your theme is not frozen in time; as accessibility, design, and SEO enhancements go into the parent theme, those will continue to apply to your site. The main advantage of a custom theme is the lightweight code base - your site should load faster as it only contains the elements you need, and not a bunch of extras that you may never use. Depending on how it's coded, a custom theme may also be better for SEO - again because there's simply less code there weighing things down.

          If your contract with the developer does not state whether he'll create a brand-new custom theme or just a child theme, I'd take the time to have a quick conversation and get both of your expectations on the table so you can determine what will work best in this situation. If it turns out that a child theme is the best option for you at this time (perhaps due to budget, or due to a desire to have continual updates but not have to pay someone to continually update a custom theme), then I'd have no qualms allowing the developer to work directly in WP on the child theme. It's easier to adjust things on the fly and show a client an actual prototype where they can resize the browser and see all the responsive sizes, and it will save time all around. However, if a custom theme is the way to go, I would ask if he is giving you a truly custom theme or if he's working with some predetermined framework or parent theme and only making tweaks to a child theme. That really is the only reason I can think of that a dev would insist on designing in the code itself rather than mocking things up.

          1 Reply Last reply Reply Quote 1
          • 1 / 1
          • First post
            Last post
          • Beta Site Removal best practices
            bgvsiteadmin
            bgvsiteadmin
            0
            6
            59

          • Best SEO Practices for Displaying FAQs throughout site?
            0
            1
            99

          • Best practices for structuring an ecommerce site
            pherbio
            pherbio
            0
            5
            164

          • Help with Best Content Posting Approach - WordPress site
            KeriMorgret
            KeriMorgret
            0
            3
            139

          • Our Site's Content on a Third Party Site--Best Practices?
            nicole.healthline
            nicole.healthline
            1
            4
            269

          • Best practice for site maps?
            jenmcardle
            jenmcardle
            0
            3
            451

          • Best Practices for Pagination on E-commerce Site
            smallbox
            smallbox
            0
            5
            3.0k

          • Is This 301 Use Best Practice??
            KaneJamison
            KaneJamison
            0
            5
            539

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy