Ranking subpage for main keyword instead of homepage – somehow I feel like our homepage is penalized

[Maggiathor]

Hello guys,

I hope this question isn't too broad – but I run out of ideas and I feel like there is some technical issue with our site which sees us penalized:

Search: German Google
Website: www.elementspure-hotel.de
Keyword: Hotel Bremen

• Right now we're ranking between 40 and 50 with the subpage /zimmer.
• a lot of sites with lesser DA scores and a lot more SEO Issues are ranked higher.
• The homepage is optimized for hotel bremen, yet /zimmer page ranks first, which I just don't understand 
  (Page Authority is much higher, Keyword density) 
  – I've run the site through a lot of tools and there aren't any severe issues
• Search Console doesn't say anything in regards to errors

My suggestions which I can't confirm: 
– There are some redirection issues (http/https/www/nonww/)
– Backlink issues (a lot of backlinks are from www.elements-pure.de) 
– Over optimization penalties?

Tank you!

Magnus

[paints-n-design]

The Page is Not Ranking in mobile searched from Berlin. Didnt checked in Tools.

The subpage is Not optimized to Rank for that querry, the Homepage Not much better. The Footer is more than critical. Extern Links to other Projects sitewide. If those Link Back U have a Problem with links.

I think your focus in General is to much da,Pa,Link based. You have a Lot of Things To-Do onpage. But Clean your footers fast. Than get an SEO tactic wich is Not so much Link based. You dont have a great answer for hotel Bremen. Just to be a hotel in Bremen is Not enaugh.

Goto HRS, booking, TripAdvisor,aso (guess U are). And do local SEO. Should be a quicker win. Search for Hotel Bremen and Look to These few Hotels Google Shows. Give a better answer. Looks a bit Like to old school SEO at the Moment.

Greetings from Berlin and sorry ... German autocorrection

[Maggiathor]

Hey Andreas,

thank you for your response.

Just to clarify the footer issue: 
All the  external pages linked in the footer link back to each other. And there is still loss of link juice?
Is there a technique where I can gain from linking the pages (when I put them one just one page)?

Or is the best way to put them on nofollow?

[paints-n-design]

ITS Not about loss of Linkjuice. ITS Not cool to Link sitewide in Footer to other Domains and link Back.

My best practice: is the Link clicked by Users .. helpfull 4 Them: nofollow. Is the Link Not clicked or Not helpfull, Just exists to have links: delete