SEO experiments

[Joseph-Green-SEO]

Hello All,

I would appreciate if you could share with me your insight and advise on how to run SEO and UX experiments.

How do we set up the proper benchmark and control groups, what tools to use? How can we ensure that the changes we see are not due to other factors and what difference is needed to confirm our findings?

Some of the things I would like to test is if certain words in the title tag can correlate with higher CTR or with lower bounce rates. I would also like to quickly test if the common best practices only 1 h1 etc have any effect on rankings at all.

Please share with me from knowledge and experience. Thanks Much!

[Martijn_Scheijbeler]

Hi,

You probably want to start reading this: https://moz.com/blog/seo-split-testing-a-b-test-changes-google, it's a great post by Will Critchlow explaining what you should be thinking about if you really want to set up valid SEO experiments. I would always advise to run your SEO and UX experiments separately. You analyze them different, you bucket in a different way and the changes that you make for SEO don't always have to influence UX.

Hopefully this will get you going. Let me know if you have more questions.

Martijn.