Social Media competitor anaylysis

[aplnz2017]

Hi we are looking to conduct some quite detailed analysis of our competitors social media content. Can anyone suggest a template or what the best way to the information out as well as what sort of information we should be trying to capture? Ie in terms of their content or advertising message

[Linda-Vassily]

I've not done one myself, but we use CoSchedule for our social media (and are happy with it) and this is what they recommend. The post even includes a downloadable template.