Content suggestions from MOZ

[seoanalytics]

Hello,

I checked moz content suggestions and for one of my keywords “Burgundy bike tours”. It gives me expressions such as “Burgundy France” and “Burgundy wine”.

My question is whether I should include the exact expression “Burgundy wine” in a sentence or if include burgundy somewhere in my text and wine somewhere else if it is fine ?

PS : What is the real difference between marketmuse and moz ? and why do they sometimes give different suggestions ?

[Cesare.Marchetti]

If your site is about bike tours in burgundy please don't add wine keywords to your homepage! I assume you just offer bike tours there, not wine tours as well or some combination. Wine has nothing to do with bike tours at all, thats absolutely not relevant there. To add that to your site would confuse Google.

These are suggestions made by a software only. It takes the closest guess that comes with burgundy in France and thats obviously the wine. In my experience these kind of automated suggestions are almost never useful.

To do a proper keyword research I would do the following:

1. brainstorming keywords
2. look at Google suggest (when you type in a keyword Google in the search box it gives you possible choices underneath)
3. Google related searches on the bottom of the search results
4. look at the keywords your (better ranked) competition uses
5. If you like have (quick) a look at Moz or Adwords Keyword Planer (very useful for traffic data) to see if there is any intelligent suggestion there

Keywords like 'bicycle touring in burgundy' or 'burgundy by bike' are in my opinion better guesses to complement your keyword list.

I don't know about marketmuse, try the Google Adwords Keyword Planer once, its one of the most used tools in this domain, it will give you most likely different suggestions. Differences come from the implementation of the tools, priorities, databases they have available and use for that purpose.

Hope this helps.

Cheers,

Cesare

[seoanalytics]

Thank you for the suggestions. I have used related searches and the keyword planner my self and I have noticed it work but not for every keyword.

Usually what I do I remove all the expressions with my keyword in it and usually find other expression to include...

By the way when you give the examples of "burgundy by bike" or "bicycle touring in Burgundy".

Does the expression need to be the way you write it and can the words be separated through the text ?

Thank you

[Cesare.Marchetti]

Hi,

I sometimes use the Keyword Planner as inspiration for new keywords, most of the times its of no use, some times it is.

You can also have the Keyword Planner looking up a particular website and give you suggestions. Did you know?

Usually its best to have them together in the title/headers/text not split up. But if your competition doesn't have the exact match, split in the text would suffice as well i guess. But I am pretty sure that for the relevant, most important keyword combinations in your field this wouldn't be the case. Short answer: not separated.

Cheers,

Cesare

[seoanalytics]

Good to know, I will try all your suggestions. Thank you,

[Cesare.Marchetti]

you are welcome. if you like you can mark the question as answered if you liked my answers.

cheers