Content suggestions

[seoanalytics]

Hi,

In moz pro you get content suggestions.

I was wondering if you can still rank  if the topics you cover for a specific keyword on your page are not listed there ?

I guess the key is that all the topics covered are related to each other, correct ?  Thank you,

[daniel-brooks]

For content marketing I'd highly recommend looking at the HubSpot inbound methodology and buyers journey.

You may or may not be aware that users tend to go through something called a 'buyers journey' passing through three key stages that are 'Awareness, Consideration and Decision' with content labelled as Cluster, Pillar and Target.

When it comes to creating content you should try to bare this in mind. For example:

If you were a personal trainer you might do some keyword research and find the following, marking it at different stages of the buyers journey and content type.

Awareness/Cluster Content: 'how to get fit' (the user has an issue that they are trying to find a solution for)
Consideration/Pillar Content: 'personal training sessions' (after researching, they have found a potential solution)
Decision/Target Content: 'book personal training sessions' (after further research, they know what they want/need)

When you have a detailed keyword list with ideas that fall into these parts of the journey it should make creating content a little easier.

In answer to your question:

Just because you're not targeting a specific keyword doesn't mean that you won't rank for it (it will just make it less likely and more difficult). Ideally, you want to create 'Pillar Content' as this will be the main category of a subject. You would then create and link to/from the related 'Cluster Content'.

Google is very good at determining certain keywords and other related terms such as synonyms and something called LSI keywords. If you're not targeting other related terms but mention them in your content, chances are you may get a small amount of traffic from it as long as the content is of good enough quality.

Hopefully this helps?

[seoanalytics]

Hi  Daniel,

Thank you for your quick response. It does help but this technic to me at least works well on " How to question"  but what about on the keyword "Alsace bike tour" for example.

What would be the different stages ?

Thank you,

[daniel-brooks]

I've just had a quick search for 'Alsace bike tour' and is this a form of holiday cycling break?

If so, to me the keyword 'Alsace bike tour' would come under the Consideration stage as the user isn't quite ready to make a decision and book/purchase. So I would do some additional keyword research that looks for keywords and long tail phrases that users may use before they start searching for this? Hopefully that makes sense. You want to find some **Awareness **and Decision stage keywords.

As an example:

Awareness/Cluster Content: 'Best Cycling Holidays' with a content piece with something like '10 Of The Best Cycling Holidays in Europe'

**Consideration/Pillar: **'Alsace bike tour' with a page on your site dedicated to this package - detailing every little piece of information that any user may find useful. Remember to link out to any relevant cluster content that you create too.

**Decision/Target: **'Book Alsace bike tour' this is where users will come to book any packages that you have on offer for Alsace.

Use Moz's Keyword Explorer, Google's Keyword Planner, SEMrush and browse forums to get an idea of what people are searching for.

[seoanalytics]

Thank you for the clarification. I will have a look into all this.

[daniel-brooks]

No problem - If you found this useful, I'd appreciate it if you could mark my answer as a 'Good Answer'

[Guest]

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