301 Permanent Redirects

[CTGManagedIT]

ISSUE:  301 Permanent Redirect

| http://www.ctgmanagedit.com  301 Permanent Redirect Yes   Target https://www.ctgmanagedit.com |

| https://www.ctgmanagedit.com/ 301 Permanent Redirect No |

https://moz.com/blog/301-redirection-rules-for-seo

According to the above article you lose 15% page rank on permanent redirects.

Our site and domain was launched without any migrations.  Is there a way to fix this problem?
Please 101 me on this question.

Thanks,
Kevin Welch
817-557-4091

[tawnycase]

Hey Kevin! Tawny from Moz's help team here.

I'm not 100% sure on this — I'm not an SEO, just a helpster — but I think 301 redirects are probably your best bet for passing on link juice. According to our resource on redirection, which you can find here: https://moz.com/learn/seo/redirection
301 Permanent Redirects pass on between 90% and 99% of their link equity (ranking power), so that's probably the kind of redirect you should use if you're hoping to pass link juice from one page to another.

I hope this helps! Maybe one of our illustrious community members can chime in here and weigh in on the topic, either to confirm what I've said or to demonstrate that I'm wrong. If you've still got questions, feel free to write in to us at help@moz.com and we'll do our very best to answer all your burning questions.

[badgergravling]

Hi,

Tawny is right. If you want to pass on any existing authority to a new domain/url, then you want to be using 301 redirects to do it. Either doing them en masse (e.g. all http: to https:) or individually if required, and you should get somewhere around 90% of the original SEO benefit (which is better than nothing). Plus it also avoids users trying to visit via previous links ending up on a 404 page, which is pretty bad for the user experience.