Ranking fluctuation

[seoman10]

According to Miles Rank tracking I have a keyword that is fluctuating by 5 or 6 positions in a 24-hour period every time it goes 10 down to 15 and back to 10 again with very little stopping point in between and keeps fluctuating like that.

As far as I know the website is stable it uses Magento 1.9 and is a fixed category page.

The page URL is relatively new as we migrated from an old site with a different URL structure I added 301s at server level from the old page URL to the new one.

There is only two things I can think that can be the problem -
1. Lack of links directly to the page (there is literally only one or two)
2. Loading speed problem

But I don't see any of these would cause a 5 position fluctuation regularly every day.

But do you have any thoughts?

Thanks in advance.

[benesmartin]

Ranking fluctuations are quite common and there's not much you can do about it specifically. However, if it's every day like this, there could be some crawling issue every time Google tries to crawl the page. Try and look into it deeper in Google Search Console.

In general, the best way would be to build domain authority by creating quality content and acquiring backlinks to get your website to #1 position. It'll be more important to Google and won't be messing with your site as much as now.

You can also read more information in this thread (especially in the Takeshi's answer):
https://moz.com/community/q/why-keyword-ranking-fluctuate

[DonnaDuncan]

As Martin has said (and others in the helpful link he provided), it's perfectly normal for fluctuations to occur. Before you decide that it's a problem with your site or page, you should check to if your competition is experiencing similar fluctuations. Check out Mozcast too. There has been a lot of fluctuation in the SERPs lately.