Title & Keywords

[BeckyKey]

Hi

Quick question on arrangement of keywords in titles. I know the order isn't so important anymore, but would there be a real issue if I want to rank for 'Henry Xtra' but my title reads 'Numatic Henry Xtra Vacuum Cleaner'

Rather than 'Henry Xtra Vacuum Cleaner' ??

Will it really make much difference?

Thank you!

[NickW816]

General SEO practice is that you want the keywords you want to rank for as early in the title and page URL as possible, however the title you have 'Numatic Henry Xtra Vacuum Cleaner' seems ok to me as long as the word "numatic" is beneficial in helping the user understand what the vacuum cleaner is and does, compared to not having "numatic" in the title.

If you find you are having trouble ranking for "Henry Xtra" with your current title, this may be worth doing a test on, and changing your title for a month or so (requesting to re-index the page with the Fetch and Render ability in Google Search Console) and seeing if your rankings improve.

[TimHolmes]

I understand why this is probably a difficult situation, but I would probably look into your Search Console terms to see what people are typing the most.

Being from the UK like yourself I would probably type in Henry Vacuum despite the brand actually being Numatic. As growing up I was always told it was simply a Henry vacuum or Henry Hoover, however working in industry, people may refer to them as Numatic etc.

Your search console will probably provide the best idea as to what to target, but as it stands I'd still hope to rank somewhere with what you already have.

As a suggestion maybe try a few titles based on Item - Category - Brand

Henry Xtra Vacuum Cleaner - Numatic Vacuums - [websiteName]

And then repeat your title experiments after a while to see what works best.