Does embedding Yelp reviews hurt SEO?

[LindaWolfe]

Yelp has embed code for reviews now - does it count as duplicate content?  Will this hurt or help my SEO?

[OlegKorneitchouk]

If you are adding the embed code to a page that already has a good amount of unique content, it shouldn't have any major effect on SEO.

Pros: more relevant content, updated frequently, great for UX/CRO

Cons: decreases page speed, non-unique content (if its a small part of the total content, shouldn't be an issue)

[LindaWolfe]

Thank you for the advice.  I was putting them all on one page (sounds like a mistake).

[BlueCorona]

Hi there Linda!

I agree with Oleg. I would sort through the reviews and see which service or product they mention, and then place the review on the page for that service or product! That way you're not just adding content to add it, but adding relevant content that could help convince people on the site.