The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. On-Page / Site Optimization
    4. Branded keyword results meta description is different then long tail branded search term in SERP

    Branded keyword results meta description is different then long tail branded search term in SERP

    On-Page / Site Optimization
    2 2 55
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • WWWade
      WWWade last edited by

      Search "Venturize", the first result is Venturize with the
      description "Get help on finding the right loan for your small business
      and learn what to look for when comparing your options."

      However, if you Google "Venturize opportunity finance network", the
      first result is Venturize with the description "Playing:360p@30. Embed
      size: CDN:fastly. Open link. Twitter · Facebook · About Venturize ·
      Contact · About OFN · Mission-Driven Lenders: Locator Map."

      Why is Google not taking the meta description in the longer tail search?

      I have checked:

      • All of google's indexed pages for the website- A 3rd party crawl of the website- Multiple other keyword combinations Nothing produced the same result or indicated a reason why "Venturize opportunity finance network" has the incorrect meta description in the SERP.any ideas?
      1 Reply Last reply Reply Quote 0
      • HiveDigitalInc
        HiveDigitalInc last edited by

        They are likely trying to help you out by getting OFN and Venturize into the meta description, as your default does not contain any of those terms.   If you feel those terms are more heavily associated with your brand, you might consider updating your description to reference and see if that fixes the behavior.

        Typically Google does this to help you out, and pulls from the content of the pages, and your footer is the only element referencing the OFN keywords.

        Cheers,

        Jake Bohall

        1 Reply Last reply Reply Quote 1
        • 1 / 1
        • First post
          Last post
        • Old DMOZ description showing up in SERP meta description.
          JordanLowry
          JordanLowry
          0
          6
          65

        • Each page with a different meta description?
          Mobilio
          Mobilio
          0
          5
          3.3k

        • Different meta-description per country?
          WeAreDigital_BE
          WeAreDigital_BE
          0
          7
          1.1k

        • Meta description not showing in search results
          bendyman
          bendyman
          0
          4
          119

        • Meta descriptions for subpages in the SERPs
          JaneCopland
          JaneCopland
          0
          5
          343

        • How to increase SERP for long tail keywords?
          BlueprintMarketing
          BlueprintMarketing
          0
          6
          971

        • My Meta Description changes when i use different keyword in google search.
          david.smith.segarra
          david.smith.segarra
          0
          5
          974

        • Keyword use in meta description
          BlastAM
          BlastAM
          0
          3
          910

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        • Digital Marketers
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy