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    4. Branded keyword results meta description is different then long tail branded search term in SERP

    Branded keyword results meta description is different then long tail branded search term in SERP

    On-Page / Site Optimization
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    • WWWade
      WWWade last edited by

      Search "Venturize", the first result is Venturize with the
      description "Get help on finding the right loan for your small business
      and learn what to look for when comparing your options."

      However, if you Google "Venturize opportunity finance network", the
      first result is Venturize with the description "Playing:360p@30. Embed
      size: CDN:fastly. Open link. Twitter · Facebook · About Venturize ·
      Contact · About OFN · Mission-Driven Lenders: Locator Map."

      Why is Google not taking the meta description in the longer tail search?

      I have checked:

      • All of google's indexed pages for the website- A 3rd party crawl of the website- Multiple other keyword combinations Nothing produced the same result or indicated a reason why "Venturize opportunity finance network" has the incorrect meta description in the SERP.any ideas?
      1 Reply Last reply Reply Quote 0
      • HiveDigitalInc
        HiveDigitalInc last edited by

        They are likely trying to help you out by getting OFN and Venturize into the meta description, as your default does not contain any of those terms.   If you feel those terms are more heavily associated with your brand, you might consider updating your description to reference and see if that fixes the behavior.

        Typically Google does this to help you out, and pulls from the content of the pages, and your footer is the only element referencing the OFN keywords.

        Cheers,

        Jake Bohall

        1 Reply Last reply Reply Quote 1
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