Rebranding & Responsive design. What first? Or do both at the same time?

[Maxaro.nl]

We are planning a rebranding in January 2017. For us this means: redirects from root domain A.com to B.com on all our pages.

Besides that we are planning to restyle our website to a responsive design in the beginning of November 2016. Now we a desktop website and a separate mobile website. So from our mobile website every URL will be redirected to a non-mobile variant.

Both strategies will have impact on SEO, but should be positive on the long term.

Now, what would YOU do: start with responsive design in November and do a new 'redirect session' after 2 months for the rebranding? Or do both at the same time?

[JordanLowry]

I would say 'divide and conqueror' in my opinion. Start with the responsive redesign then tackle the rebranding. I have seen a client try to do both in the past and it was a messy situation.

Hope that helps some.

[BlueCorona]

Hi there!

I have to agree with Jordan. I would tackle both the rebranding and the responsive website separately, that way if there are any issues with the redirects at any point in the transition process, it will be easier to pinpoint the problem and correct it in a time-efficient manner. Doing both at the same time could end up being extremely complicated/overwhelming.