Keyword question

[H1_Marketing_Solutions]

I am trying to rank for the long tail keyword "Personal Injury Lawyer Vancouver". If I want to still rank for this keyword can I add an "in" in between lawyer and Vancouver and can I make Lawyer plural? Will this give me the same results?

THanks,

Jonathan

[PatrickDelehanty]

Hi there

You could add "in" into the title tag, but I would be cautious about adding "lawyers" if the site is for one lawyer. You really want to be careful about spamming locations in your titles, so only apply locality when necessary. If you are having good results right now, I wouldn't change it unless it's absolutely necessary, but you can build content on the website for target cities, hoping to increase local organic visibility.

Take advantage of a citation and listing services, and also make sure you conduct a local SEO audit to cover all of your bases if you are serving a specific area. Make sure that the static pages on your website (About Us, Contact Us, etc) has up to date and correct contact information in regards to where your office is and what area you serve. Google and other search engine's rely heavily on this information and also rely on listings and citations to validate this information.

Let me know if you have any questions or comments. Good luck!
Patrick

[H1_Marketing_Solutions]

Hey Patrick thanks for the reply and all the info I appreciate it. I am doing the seo on behalf of a law firm. I just noticed when doing the keyword research that "personal injury lawyer vancouver" had better results then "personal injury lawyer(s) vancouver" also when I search for "personal injury lawyers (in) vancouver" the results get even worse. I am just a little confused with keywords I guess. does google use the long tail keyword as a different one when I include "in" to the tail?

thanks,

Jonathan

[PatrickDelehanty]

Hi Jon

In that case, if you are doing this for a law firm, lawyer(s) is a totally fine way of going about this because firms usually entail more than one lawyer.

Filler words like "in" are usually assumed in this example - when someone types in a service and a location, Google and other search engines will assume that this person is asking specifically in that location. So, in this case, adding "in" won't change the search in my opinion - Google knows what you're looking for.

Let me know if I am not answering your question completely - I hope I am!
Patrick