Subdomain vs Subfolder Architecture

[partnerf]

The site is www

[ChrisAshton]

Subfolder. A subdomain is viewed by search engines as a different website which means you're not getting the strength of your existing link profile.

Subdomains are great if you have sections of your site that you don't want/need to rank (think login.website.com or members.website.com) but if we're talking about a common example like blog.website.com vs website.com/blog, always the latter.

[MoosaHemani]

I will say sub-directory but my reasons are different;

I think Google now consider sub-domain as part of the main domain. Here is the Google Webmaster Central blog that will give you more insight on that topic: https://googlewebmastercentral.blogspot.com/2011/08/reorganizing-internal-vs-external.html

The reason why I will consider sub directories as more powerful is because it makes more sense to user and also I think internal link juice flow better when the link is moving from main to sub directory instead of sub domain.

Also, if you ask experts within the industry they will also recommend you that.

But, above all, double check about how your audience will react to it. If the audience is more comfortable with sub domain, you probably should choose that option.

Just a thought!

I will say sub-directory but my reasons are different;

I think Google now consider sub-domain as part of the main domain. Here is the Google Webmaster Central blog that will give you more insight on that topic: https://googlewebmastercentral.blogspot.com/2011/08/reorganizing-internal-vs-external.html

The reason why I will consider sub directories as more powerful is because it makes more sense to user and also I think internal link juice flow better when the link is moving from main to sub directory instead of sub domain.

Also, if you ask experts within the industry they will also recommend you that.

But, above all, double check about how your audience will react to it. If the audience is more comfortable with sub domain, you probably should choose that option.

Just a thought!