Image Titles and Descriptions Question

[brightsocial]

Hello, I have a question about optimizing the SEO on my pages through image titles and descriptions. There are a few times on my website that I use the same image on multiple pages. I am under the impression that giving it a title such as "social-media-marketing-agency-graphic.jpg" will help the SEO for the phrase "social media marketing agency" on that page. My question was, if I want to use the same image on multiple pages, am I better off uploading an entirely new image with a new title to make it more relevant to the new page? Or will this not make large enough of a difference? Or is there an easier solution? Please let me know your thoughts on how to best optimize the pages

[GastonRiera]

Hi Adam,

Your impression is right, giving the name of targeted keyword to the image is usefull in a SEO perspective.
In every page that you want to put any image, it is advisable to optimize every image that way. Even if its the same image.

Here you have some Moz Blog posts that dive in to Image optimization:

How to Perform an Image Optimization Audit - Moz Blog
10 Tips for Optimizing Your Images for Search - Moz Blog

Hope you find these usefull.
GR.

[ClaytonJ]

Also remember the basis for it. The underlying principle is it can help the visually impaired read your site and understand what it is about.