Geo-targeting Schema Codes

[ColeBField]

Hello Moz,

I have a couple of questions about the wonderful world of schema.org. I understand basically how everything works, but I have a client that has multiple locations and operates as a bowling alley/restaurant/entertainment venue. My questions are as follows:

1. What is the difference between the Place, LocalBusiness, and Restaurant Schema Codes? Can I geo-target these codes to come up in the areas of the different locations?

2. With the Restaurant Schema Code, will the menu populate in google the way other restaurants do? Do I just need this code on pages that relate to their menu/restaurant?

3. Is there some sort of cheat sheet somewhere where I can see examples of codes and how to use them?

Thanks!

[CraigBradford]

Hi Cole,

1 - When you say this business operates as bowling alley/restaurant/entertainment venue do you mean these are three different venues?

2 - Can you give me an example of the query that is showing the result you're trying to replicate.

3 - The schema.org website has lots of examples in the areas you mentioned. Scroll to the bottom of the page and you'll see different examples that you should be able to just do a find and replace on.

Craig

[ColeBField]

Hey Craig,

Thanks for your response. The business is all of these in one. Sort of like a one-stop-shop for entertainment. If you google "McDonald's Menu", you can see the field I am trying to replicate.

Thanks!

[Dom-Woodman]

Hi Cole,

When you're trying to understand the relationship/the difference between the different entities I find this to be the most useful screen: http://schema.org/docs/full.html.

Taking your example, we can see that LocalBusiness is a type of Place and a type of Organisation. You'd always want to try and pick the most specific entity possible, so you'd pick LocalBusiness rather than Place.

But your business does multiple things and LocalBusiness isn't very specific.

Schema.org supports the concept of multiple types for a single object but at the moment, all the structured data validators throw up errors and can't work with it.

Here's the last discussion that happened on it: https://lists.w3.org/Archives/Public/public-vocabs/2015Feb/0061.html

And the page that came from it: https://lists.w3.org/Archives/Public/public-vocabs/2015Feb/0061.html

In your case I think the right thing to do is either to use Restaurant gain the special markup properties available to a restaurant and put the other features in the description. Or use Localbusiness and then use the additionalType property to show the other kinds of things you do. (Although they as they mention in the documentation, they might not understand this bit quite as much at the moment.)

You can find great examples for the first one on the restaurant page at schema.org http://schema.org/Restaurant

And 2 in JSON-LD would look something like this:

On the menu point, I couldn't recreate any rich menu's, the only examples I could find were links to menus from the local business blocks. And in that case it's being pulled from the Menu property in Restaurant.