Ranking and Indexing Issue

[MichaelWhyley]

We have an established site www.getinspired365.com that previously wasn't SEO optimised. We are currently in the process of testing out some new pages to see if we can get them to rank in Google, however we are seeing huge fluctuations in where they rank. Within the first few days we saw our page rank on the first or second page, however it has now dropped out of the top 250 search results. We are wondering if we have made any mistakes with our optimisation ?

Example Page :

Keyword to target - "If you laugh, you think, and you cry, that's a full day. That's a heck of a day. You do that seven days a week, you're going to have something special."

URL : http://www.getinspired365.com/if-you-laugh-you-think-and-you-cry-thats-a-full-day-thats-a-heck-of-a-day-you-do-that-seven-days-a-week-youre-going-to-have-something-special

We can see it has been indexed by Google but is now not ranking in the top 250 search engine results. We have run the On Page Grader from SEOMoz and it ranks the page as an "A" so we suspect that we are doing the SEO ok on the page, but can't work out why it isn't ranking, despite ranking on the first or second page after a few days ?

We have other pages that aren't SEO optimised that rank better than our newly SEO optimised pages e.g.

Keyword - "THE BEST LOVE IS THE KIND THAT AWAKENS THE SOUL AND MAKES US REACH FOR MORE, THAT PLANTS A FIRE IN OUR HEARTS AND BRINGS PEACE TO OUR MINDS. AND THAT'S WHAT YOU'VE GIVEN ME. THAT'S WHAT I'D HOPED TO GIVE YOU FOREVER"

URL: http://www.getinspired365.com/20130528

Any advice you could offer would be great.

Thanks !

Mike

[solvid]

Hi,

That a is pretty long-tail keywords there.

How long ago did you guys optimise your pages/website? If it is just few day, don't panic. Google may take several weeks to identify the change on your website and rank it appropriately. Do you guys have a search console account set up? If not, set one up and submit your sitemap with all the new pages (it may help Google to identify those pages quicker).

Also, I can see that your home page title is: "A man who dares to waste one hour of time has not discovered the value of life." Are you trying to rank for this specific quote or for keywords like "inspirational quotes" etc.? Page title is one of the important factors for Google to identify the relevance of the website.

I think your Meta Description is too short, you might want to extend it a little bit. Also, I couldn't see any H1 and your image aren't optimised (Google doesn't read images so it is important that your alt text to describe the image). Maybe add some more content to our website as well.

I would suggest going through your pages again, and then submit a sitemap to search console.

Hope that helps.

Dima

[MichaelWhyley]

Hi Dima,

Thanks for the comments - we're in the process of optimising the whole site from an SEO perspective and the only pages we have optimised at present are these type.  We plan in the coming days and weeks on optimising the rest of the site to make sure it is correctly setup for SEO.

We'll look at introducing a sitemap, so that all our pages are included there.  We've got a search console account however presently only have the www.getinspired365.com and NOT getinspired365.com - do you think we need both ?

If you look at http://www.getinspired365.com/if-you-laugh-you-think-and-you-cry-thats-a-full-day-thats-a-heck-of-a-day-you-do-that-seven-days-a-week-youre-going-to-have-something-special this is one of our optimised SEO pages.  We've done some reading that we might need shorter URL's ?

Thanks again for the feedback.

Mike

[solvid]

Hi Mike,

I would suggest you add both versions of your website to the search console (i.e. www and non-www) and then set your preference to whichever you like, so that Google knows which one your prefer to be the main domain.

I would also suggest shortening the URL, because it does look too long. Maybe you'd want to put the author of the quote instead of the actual quote or shorten the quote somehow. I'm pretty sure that you guys may publish some quotes with even more characters in the future which is going to be even longer than the existing one. Hence, I would rethink the URL structure.

In regards to the rankings, don't worry just now as it really takes several weeks to get updated.

Many Thanks,

Dima