Exchange link from sites in same google account

[Jeepster]

Hi everyone,

Anybody have experience when you have some websites which stored in Google Webmaster Tool and they exchange links between sites. So is it good for sites? We are hosted on different server.

Thank you so much

[Eric_Rohrback]

What kind of link is it? Is it something like "Our other sites" or pretty obvious that you own those properties, or are they links to try and manipulate ranking (aka PBN style links)? One will be harmless, the other will get you penalized. There are plenty of people out there running many sites suited for different verticals, markets, etc but if you're using the sites as second/third tier sites with the sole purpose of getting a money site to rank (and make money) then you might be in some trouble. If it's the former, then don't expect to see any major advantage to doing that. If you're setting up a PBN and listing all the sites within Google WMT then you should rethink that strategy.

[irapasternack]

In general, you should consider whether a link is valuable for the people visiting the other site. If so, then it is worth adding. If not, and it is simply a link exchange for the sole purpose of attempting to improve SEO, then you should not bother.