Diving into Social Media...

[BeckyKey]

Hi

Our company has a Facebook page - it's pretty outdated and barely used. I want to change that, but wondered if anyone had any advice on how to start it up again?

It hasn't been used for a while, so how do you start off with your first post? Or do you act like you have been there the whole time... probably not the best idea.

We don't want to confuse people or look stupid with the first post. I want it to be regularly used for content, community building and demonstrating the personality of the company.

Thank you

[Lumina]

I'd say your gut feeling is right - in fact, you may want your first post to be a simple "apology" for being absent due to being busy (or something to that effect), and alerting people that from now on you'll be posting often. Address the issue, and present the solution you've already come to.