Client Worried About SEO Decline After Site Redesign

[ThomasHarvey]

"If someone was going to do a redesign for me, they should be able to tell me how their new design was going to be a huge kick up for my SEO, visitor engagement, sales, and more.    Design changes should be done well enough that the website owner gets multiple bangs for the buck."

I completely disagree, I know some people who can design a phenomenal website, yet they don't know a thing about SEO. That's not their job, their job is to offer a highly converting and inviting website NOT help it rank. If I went to a designer who does everything then I should be very wary of their work as after all a jack of all trades is a master of none.

[TheZenAgency]

In regards to the content i would try to worry more about writing naturally and for the user rather than "keyword density" generally most people stopped measuring this years ago.

[PeaSoupDigital]

Oh, I know, I was just highlighting the spammy nature of their use of 'Florida villas'.

[BlueprintMarketing]

people that get hung up on keywords are a pain but you should be forthright and tell them yes they will most likely see a drop in traffic for a minimum of 3 to 4 months.

Use this reference

https://www.candidsky.com/blog/the-seo-2015-guide-to-website-migration/

sincerely,

Tom

[Guest]

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[PeaSoupDigital]

Hi Josh,

Our redesign, on paper, will make the site much, much better. However, like I say, my main concern is that we'll reduce the amount of keywords the client has shoved on the homepage years ago. It seems, however, that this old school tactic of keyword-stuffing has worked and Google is letting him get away with it.

[Guest]

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[BradsDeals]

Is that site really so phenomenal if no one sees it because SEO best practices weren't baked into the design?

[BradsDeals]

Are you sure the keyword stuffing is why they rank, or are they ranking in spite of it?

There may not be an easy way to know without taking a deep breath and jumping in, just make sure you have the ability to roll everything back in the event it goes sideways.

[BlueprintMarketing]

Do not worry about your keyword ratio just worry about creating high-quality content with somebody that has much better grammar and writing abilities and I. (I use Grammarly or dictate to a coworker when posting on  a client's site.)

https://www.deepcrawl.com/knowledge/best-practice/test-development-changes/

https://www.deepcrawl.com/knowledge/tag/website-architecture/

here are no fewer than five ways to test changes before they even go live and have any impact on performance:

1. Test site vs Live site: crawl a staging site and compare it to the live one
2. Test robots.txt changes
3. Test a new XML Sitemap
4. Crawl the site with modified URLs
5. Test the impact of removing parameters

now if you are rebuilding use HTTPS it is not a powerful ranking symbol now however it is very smart to pull off to Band-Aids at once

• https://www.deepcrawl.com/knowledge/best-practice/the-zen-guide-to-https-configuration/
• https://www.deepcrawl.com/knowledge/news/https-when-to-act/

if you add HTTPS via HTTP/2 or cloudflare do not set HSTS for more than a couple days when setting up the site.

https://moz.com/blog/http2-a-fast-secure-bedrock-for-the-future-of-seo

USE https://blog.cloudflare.com/enforce-web-policy-with-hypertext-strict-transport-security-hsts/

HTTP Strict Transport Security (HSTS), which could also help with speed issues on HTTPS.

See

• https://www.youtube.com/watch?v=pqRUuwUupvM&feature=youtu.be
• https://youtu.be/uJkbhAErRl4

please do not take offense to the chicken it is how I feel about myself.

Sincerely,

Thomas

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