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    4. _Styling in my SERP, why?_

    _Styling in my SERP, why?_

    Intermediate & Advanced SEO
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    • DRSearchEngOpt
      DRSearchEngOpt last edited by

      So Google is using an

      tag for my SERP snippet and there is styling in that

      that uses _and for some reason that _is showing up in the snippet itself.  So "blah, blah blah, _19.99 _blah" is what is being displayed.  How do I prevent this from happening?  I thought styling within the header tags was fine?

      So what I am trying to do basically:

      Adventure Bear 16 oz

      or

      Adventure Bear 1.1oz

      Is this allowed or am I making a terrible mistake here?

      Thanks,
      Chris Birkholm____

      1 Reply Last reply Reply Quote 0
      • Stramark
        Stramark last edited by

        What you are doing should be fine i think.

        Work around:
        Did you set a proper title tag and metadescription? Using a metadescription with the requested keyword in it prevents google from using the content (most of the times)

        DRSearchEngOpt 1 Reply Last reply Reply Quote 2
        • rjonesx. 0
          rjonesx. 0 last edited by

          You are not making a terrible mistake here 🙂  and styling in the header is fine. Google normally removes this. Care to share the SERP you are looking at?

          DRSearchEngOpt 1 Reply Last reply Reply Quote 3
          • Dr-Pete
            Dr-Pete last edited by

            Agree with others - that style tag should be fine. May I ask, though - why does it matter? If you italicize the text in the header, what's wrong with having it italicized in the SERP snippet? It might actually stand out (in a good way).

            DRSearchEngOpt 1 Reply Last reply Reply Quote 2
            • DRSearchEngOpt
              DRSearchEngOpt @Dr-Pete last edited by

              It wasn't showing up italicized, it actually showed up with xxxx Rather than xxxx

              Dr-Pete 1 Reply Last reply Reply Quote 0
              • DRSearchEngOpt
                DRSearchEngOpt @Stramark last edited by

                So there were actually two meta descriptions on the page, one that was a default template thing that for some reason wasn't cleared so Google was reverting to using other copy.  I obviously had that default MD removed but also understand that this wont immediately get Google to use the correct one and that this will take some time.  Thanks though!

                1 Reply Last reply Reply Quote 0
                • Dr-Pete
                  Dr-Pete @DRSearchEngOpt last edited by

                  Oh, strange. I would generally expect Google to just strip it out. I wonder if those tags are being processed in some odd way (like an unusual character set). Offhand, though, if browsers parse it, Google should be able to.

                  DRSearchEngOpt 1 Reply Last reply Reply Quote 0
                  • DRSearchEngOpt
                    DRSearchEngOpt @rjonesx. 0 last edited by

                    https://www.google.com/search?sourceid=chrome-psyapi2&ion=1&espv=2&ie=UTF-8&q=Stanley MUG&oq=Stanley MUG&aqs=chrome..69i57j69i60j0l4.2256j0j7

                    Dr-Pete 1 Reply Last reply Reply Quote 0
                    • DRSearchEngOpt
                      DRSearchEngOpt @Dr-Pete last edited by

                      I placed a link to the Google SERP above.

                      1 Reply Last reply Reply Quote 0
                      • Dr-Pete
                        Dr-Pete @DRSearchEngOpt last edited by

                        There are a couple of spots, such as the link title attribute ( <a title...="">where your tags are being translated into <em>. For example:</a>

                        <a title...=""></a> _<a title...=""></a><a <="" span="">href="</a>/store/stanley/en_US/pd/productID.325299600" title="Classic One Hand Vacuum Mug <em>20oz</em>">

                        Not sure what's going on, but might be an oddity in the CMS. I suspect Google is processing one of these instead of the actual text, but not sure why._

                        1 Reply Last reply Reply Quote 0
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