Moz Local - duplicate descriptions

[McTaggart]

Hello, I was looking at Moz Local and saw that you are supposed to enter a business "description". However, I'm pretty sure local directories will not want duplicate descriptions - can I leave the description blank and then add varied descriptions directly? Is that a way around this issue? Your thoughts would be welcome.

[MiriamEllis]

Hey Luke!

Nice to see you here. Because of the way data is shared throughout the local data ecosystem (https://moz.com/learn/local/local-search-data-us), duplicate descriptions are not really avoidable. In other words, if your listing at Localeze creates a listing at YP, the description is likely to be carried along, too. With the rise of automated citation building tools, this sharing of data is simply being automated, but data is moving the same was as it would if you were building everything manually.

Can you go in manually to edit descriptions? You might be able to on some listings, but it's important to remember that Moz Local manages your listings rather than claiming them and creating a log in, so if you have to log into something, or claim something, it's my understanding that this could potentially prevent you from being able to continue to manage the listing through Moz, which would be inconvenient for you. Personally, I would not worry about descriptions being duplicated. It's pretty much baked into the way data is shared throughout the ecosystem.

[McTaggart]

Good to see you too and many thanks for your help - that's clarified everything perfectly - I can be a little over cautious at times ha

[MiriamEllis]

You're very welcome, Luke!