Index problems, Part 2

[Happy-SEO]

Hi Guy's

A few weeks ago i posted a question: 
https://moz.com/community/q/index-problems

After some good advice, we changed a few things:

• www.domain.com <<< NL version
• www.domain.com/fr/ <<<< French version

(domain.com/nl/ 301 redirect to domain.com).

So the SERPS for keyword ‘shutters’ went from #32 to #8...... for 2 day's.... and gone.... and not comming back anymore....

Did we missed something?

Help is much appreciated, thanks

[Andy.Drinkwater]

It sounds like there were some big changes on the site, so I would guess that the sudden jump and then subsequent loss might be Google deciding where it should be indexed. Has it been removed from the SERPs altogether or just dropped down to a lower position?

It wouldn't strike me as being anything else, but things to check...

• Use Screaming Frog to do a crawl of your site and see if there are any glaring errors.
• Use DeepCrawl to do the same and see if there are any additional issues found
• Check all redirects are correctly implemented
• Check to make sure there is no page duplication / keyword cannibalisation going on
• Are all canonical elements in place?
• Has anything been blocked in Robots.txt?
• Does the .htaccess file contain code that doesn't resolve redirections correctly?

-Andy

[hellemans]

Have you checked Google Webmaster Console?

[DirkC]

Hi,

How did you notice the drop in rankings - is this info coming from webmaster tools or some external tracking system? I just search for the keyword shutters (google.be/ from Brussels) and your site is still ranked in 3rd position (Dutch) - 1st position FR.

Did you see a significant drop in traffic to these pages in Analytics?

By the way - not sure if shutters is the best word to describe the product you are selling (French version) - the word "volets intérieurs" seems to be a better word.

Probably not related to the current issues - but you might want to check the size of the images on your homepage (and speed optimisation in general: http://www.webpagetest.org/result/150922_6W_RT4/1/details/) - also check pagespeed insights from Google.

Please also take into account that with the current organisation of your content you push the FR version 1 level deeper than the NL content.

You also might want to take a look at the internal redirects on your site - you redirect all url's to have the trailing slash which is ok - but you should also update your internal links accordingly.

rgds,

Dirk

[Happy-SEO]

@ Andy Drinkwater We will investigate the points you mentioned...

@ Arnout Hellemans We are going to check Webmaster console 

@ Dirk Ceuppens We noticed the drop because we make use of serpfox.com, a daily SERP checker. Thanks for the advice and we will investigate this also.

For now i'm going to check all the points and give an update asap.

Thanks!

[BlueprintMarketing]

Try useing this to audit the full site

http://www.seerinteractive.com/blog/craziest-internet-marketing-audit-checklist-on-the-interwebz/

[BlueprintMarketing]

Andy & Dirk make Great  answer my advice would be to get rid of the 301's by re writing your URLs to become a 200"s  that was mentioned ablove  & to crunch the side of your images there definitely on your siYe  download the entire site or image folder then go to JPEGmini either purchase the vision for you or upload to their site to shrink  images.

http://www.webpagetest.org/breakdown.php?test=150922_6W_RT4&run=1&cached=0

Cloudflare's paid model alto has a fantastic image size reduction and will speed up your site.

If you'd like to I will use  the domain & run deep crawl for you along  screaming frog and URL profiler.

Make sure that you are not hurt by bad site architecture.

All ll the best,

tom

[BlueprintMarketing]

Also using hreflang

Check it with http://hreflang.ninja/

https://moz.com/blog/open-source-library-tool-check-hreflang