Moz Local "Listing Reach" plummet

[SmileMoreSEO]

Hello,

I use Moz Local for our company's 12 locations. On August 15 we had a "Listing Reach" of 315. Today I noticed we're down to 29.

How does one verify what the problem is with Moz Local?

Thanks in advance,
Erik

[seomozinator]

Hi there.

According to this article about MOZ Local - https://moz.com/blog/announcing-local-reporting

Listing Reach is our indirect representation of how far the data aggregators have spread your listings across the local ecosystem, based on the number of results returned for exact-match searches of your NAP.

so, as far as i understand it's literally just estimate of number of searches. So, if there was large decrease in overall searches or decrease in searches for your industry and your name didn't show up in results - you'd get change in "Listings Reach".

So, it's not necessarily problem with MOZ local. I say just wait couple weeks and see if there are more jumps.

[SmileMoreSEO]

Thanks for the link. I'll go read that.