What to do with domain?

[dmac]

I bought a domain a couple months ago while having delusions of granger. The domain is PR2, has around 30 decent backlinks, and a small amount of traffic. It also has one of our keywords in the domain name. I'm thinking of 301 redirect to our homepage. Is there a downside to doing this? We really could use the additional traffic on our site.

[Thos003]

Go for it. I've seen 301s help. Direct it to the most appropriate page on your site. You may also want to match up some of the old content and redirect those specific pages to the main site as well. But overall, a simple 301 redirect to a relevant site works wonders.

You may also want to take note of rankings and keyword traffic that the site you are redirecting is currently getting. Monitor the success of the main site in keeping those rankings and the traffic on a keyword base. That will tell you how successful the redirect will be in the long run.

[EGOL]

Identify pages on the purchased domain that have decent traffic or links. Then redirect to same-topic pages on the old domain with quality content that can receive redirects. Create new pages if existing pages are not present.

[dmac]

That was my thinking too. I just wasn't sure if too many 301s might be considered a bad thing. I already have another 301. It used to be the same site as our home page, but 301'd it after I learned about getting beamed for duplicate content. THANKS!

[JamesNorquay]

Another thing you could look at doing is to make it into a small blog and then link from that blog to your main website, from links within the blog posts.

Or you can 301 sub category pages as mentioned above.

[dmac]

I was thinking of doing that too, but it's just too much work. This site only gets a little traffic, so I would need to build it up and then build something good to blog about. I'm just going to 301 it for now. Maybe in the future I will be inspired to do something better with it. Good thinking though.

THANKS!