I was wondering, do you know when you see updated results for a sporting event in the google search.

[mycujoo]

I was wondering, do you know when you see updated results for a sporting event in the google search. Are those the result of structured data?

[Dr-Pete]

Do you mean rich snippets for events? Check out this resource from Google:

https://developers.google.com/structured-data/rich-snippets/events?hl=en

Note: the mark-up alone doesn't guarantee you'll get those results. It depends on authority, relevance, and other factors. The mark-up is important, though.

If you mean something else, let me know - just describe to me where it lives on the SERP and what it looks like.

[mycujoo]

Hello Dr. Meyers,

Thanks but that's actually not what I am talking about.

http://i.imgur.com/44AupPx.jpg

I am talking about (as you see in the image) live scores and schedules that come up on top of Google's search results. Are they even structured data? I don't think so.

Thanks!!

44AupPx.jpg

[Dr-Pete]

Ah, got it. Google calls those "Live Answers", I think. Short answer is: no, it's not structured data. Sports, weather, stock prices, and other highly specialized data comes from private partnerships with Google, generally, and each one is unique (and not particularly publicly discussed).

Unfortunately, I don't even know what team at Google handles that or who you might talk to about a partnership. They aren't very transparent about it. In some cases, they list sources, but not for sports (not sure why).