Page title

[azguy]

So if we have a main category page on our site (mines an ecommerce site), do we go for more than that main keyword phrase for that category of products, or is it better to just keep it by itself, and not utilize the 65-70 characters available?

[seanmccauley]

I would suggest you use the available characters though bear the following in mind;

Write a title tag which is good for humans first and robots second eg Golf Training and Fitness | Video and Online Tutorials .This is an example of easy to read title tag. There is no need to spam eg Golf Training | Golf Fitness Video | Online Golf Tutorial as search engines will give you equal ranking for words in any order.

There is evidence as explained by SEO chief Rand that title tag composition should give hierarchical prominence to your most important keywords, therefore place golf training at the start of the tag.

As the title tag is underlined and bolded in search results it is important that it is readable and attractive to increase click though rate.

There is no evidence that ranking is reduced by using all of the available title tag space therefore use it all and write to sell..

[azguy]

How did you know my niche

[KeriMorgret]

Your SEOmoz profile has a link to your Twitter page, which is quite clear about your niche.

[azguy]

Dang it lol!

[seanmccauley]

Sorry if i was being a little specific and big brotherly. I guessed you were a golfer by your tan and golf shirt

[azguy]

Good guess

[azguy]

One question, isn't using "and" twice kind of a waste of characters, as that means nothing to the search engines seo-wise?

[seanmccauley]

I guess thats where the 'written for humans' part comes into play. As your title tag is almost the most visible of your organic you need to consider readability. Please also take a look at this http://news.bbc.co.uk/sport1/hi/golf/14013084.stm

[azguy]

I used that link and wrote a post on one of my golf blogs.