Block unwanted traffic

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Hello everyone,

I have started developing a website about 45 days ago. I have noticed that I'm receiving traffic from adult websites. I've been tracking the traffic via GA. I have not started my link build process yet, but I'm still receiving about 15 to 30 visits per day from these websites.

I've had this domain name without use for about 5 years. The domain name was originally registered in 1998. I don't have a background on the previous owners so I wouldn't know their SEO practice.

What's the best practice to block this traffic? Google has yet to index the domain by the brand keyword. I feel the referring traffic could be affecting my SERPs.

Bing has already index the site and started referring traffic by the brand keyword. Yes, the brand keyword is on the domain name (brandkeyword.com).

Thanks in advanced.

[PatrickDelehanty]

Hi there

I would check Google's Report spam, paid links, malware, and other problems and see if you this is a route you should take. I would also do a backlink audit and check which links you should reach out to for removal. You can also add suspicious links to your disavow file.

Here's a great guide to remove this from your Analytics traffic and, although I have never tried this, here's some tips to block traffic from these spam sites. I would use caution on that though and consult your web dev team.

Hope this all helps! Good luck!

[HashtagHustler]

I completely agree with Patrick. I can't reiterate enough, before you start blocking traffic make sure you do your research. For example semalt, a well known "spider" seems to send fake visits. Before you actually block anything, it might be worth just filtering analytics to get a true analytics of traffic.

I try and view blocking/disavow as a last ditch effort. They will have the most drastic impact.

Patrick included some great links, I highly suggest checking them out.