Infinite scroll blog

[SymbiontGroup]

We're currently re-designing a website for our client, which includes an infinite scroll blog.

When driving traffic to individual blog posts, is there a particular way to provide them with a unique URL to view the desired blog post?

Thanks.

[PatrickDelehanty]

Hi Mark

Here's Google's stance on Infinite scroll search-friendly recommendations using this page created by John Mueller as an example - Quicksprout also builds on this with some tips of their own.

Hope this helps! Good luck!