ECommerce Expansion and duplicate content

[TVape]

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[DirkC]

Hi,

For situations like this, God invented hreflang... Basically with hreflang you tell search engines that duplicates of the content exist that target other countries/languages. The exact definition can be found here: https://support.google.com/webmasters/answer/189077?hl=en

There is a great article on hreflang here on Moz (and more important) a tool that you can use to generate them): https://moz.com/blog/using-the-correct-hreflang-tag-a-new-generator-tool - once implemented you can test it here: http://flang.dejanseo.com.au/

Hreflang needs to be implemented on all the pages on your site which have equivalents on the other sites.

It's not necessary to change the content or the images.

Hope this helps,

Dirk