Why did my Quality Score go down?

[mattdinbrooklyn]

Hi,

I recently did a 301 redirect for my site to an abbreviated version (it went from flintrehabilitation.com to flintrehab.com) and my quality score tanked. Do you know why that would happen? It says that my landing page is below average but it was average before the redirect. Why the change?

Thanks!
Matt

[Alick300]

Hi Matt,

301 redirect should not have effect on QS becaus the landing page is the web page the user lands after all redirects. Both the pages are same (design, content) so landing page below average is not due to 301 redirects.

Remember that the most important "component" of the QS is CTR.*

Hope that helps

Thanks

[Martijn_Scheijbeler]

Hi Matt,

Did you maybe also see changes in the number of impressions, bid pricing, competitors, etc? They could all impact the CTR and with that your QS.

[KristinaKledzik]

Hi Matt,

How long ago was "recently?" I've often seen Quality Scores get reset when I change the destination URL, but then time will get them back to what they were before.

Best,

Kristina