Facebook News Feed - Proximity as a Factor?

[Leithmarketing]

I just got back from a conference in Florida and since being back am seeing many of those industry friends showing up in my Facebook feed with much more regularity than usual - is Facebook using proximity between devices in delivering who shows up in the news feed?

[PatrickDelehanty]

Hi Dave

I am willing to bet it's extremely likely, especially if Facebook takes notice that you are (or were) at the same event in the same location or if that event is trending amongst your peers. Also, if your connection posts about it or something closely related, the post will more than likely make it to your news feed because you care about that topic in Facebook's eyes. Keep in mind, if you engage with these people more during or since the event, you're more likely to see their posts. Here's more information from Facebook.

I would take a look at Buffer's Inside the Facebook News Feed. It's continuously updated, has a great comments section, and is filled with a lot of factors and potential factors in their algorithms. Also, Single Grain has a great resource.

Hope this helps! Have a good day!