I want to start a blog any recommendations ?

[Guest]

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[PatrickDelehanty]

Hey Lisa

There's actually another question and answer in the Q&A forum that touches on this. You can access it here.

If you want the too long, didn't read version...

• Create the blog on your site

• Do some research

• What information is missing in your industry?

• What are users actively searching for?

• Where are they currently participating in conversation?

• What language do they use in search and those discussions?

• How do they digest their content?

• Here's a quick resource on content gap analysis from Edge Multimedia

• Take advantage of great tools like Open Site Explorer and SEMRush to get a handle on your competition and what's working / not working for them

• Build out content on the site based on your research

• Mind your obvious onsite SEO fundamentals (titles / meta descriptions / schema / content length and language / etc.) (resource)

• Lay your site architecture out in an easy to use / understand fashion (Information Architecture for SEO)

• Repurpose content through video / images / guides / e-books / how-tos / etc

• Take advantage of internal site search functionality

• What are users searching for on your site?

• Distribute that content through social platforms / industry blogs / email marketing

• Participate in the discussions that are happening in your industry

• Social

• You could take advantage of features like Twitter's Advanced Search and start fielding questions

• News sites

• Industry forums

• Q&As

The questions you are asking are pretty dependent on your industry and audience. If you take the proper steps listed above, you'll quickly be able to figure out what kind of content you need and how often you need to post. You should also look into persona development to paint a better picture of your target users. You can learn more here.

Hope this helps! Good luck!

[MattAntonino]

Really thorough answer!  Great job Patrick.

Lisa, you should also check into nichehacks.com - their blog on choosing a topic is one of my favourites.

[PatrickDelehanty]

Thanks Matt!