Mobile SERPs

[Bendall]

Morning Mozzers,

Please can someone tell me if Mobile SERPs are different to desktop? Do they have a separate algorithm?

Mobile makes up 50% of my sites traffic and I want to make sure I am visible on all devices.

Any articles welcomed.

Kind regards

Ben, London

[Alick300]

Hi Ben,

Yes Mobile SERPs are different to desktop. Is it different only because its mobile vs desktop? Nope

SERPs are also influenced by your previous searches and a bunch of other things. So mobile serps can easily be different from desktop serps. Of course results may vary depending on industry & keyword.

Let's not forget that the serp layout is different since mobile serps usually cram everything into one column (adwords, map, etc) so ranking #3 can be much better value on a desktop serp vs a mobile serp that has extra things above your #3 ranking.

You can also read this article for more info  @ http://moz.com/blog/why-mobile-matters-now

Hope this helps

Thanks

[TheWebMastercom]

On the 21st April Google is updating its mobile algorithm so that any non-mobile friendly sites will be actively penalised in the mobile serps.

You will want to check the mobile usability section in your webmaster tools, and also here: https://www.google.co.uk/webmasters/tools/mobile-friendly/

I understand that the penalty is either on or off, so either your site is completely mobile friendly or it isn't.

[Bendall]

Thank you Jonathan, I had read some articles on this "significant" change.

My current website is NOT mobile responsive, however we are launching a new fully responsive website in mid-May so hopefully we will not fall of mobile SERPs for too long.