Help - Rank is Continually Dropping

[RajeevRatra]

We are aggressively optimizing one of our internal pages for SEO related terms.

http://www.arnima.com/Search-Engine-Optimization.aspx

Some sample search terms are: SEO Florida, Florida SEO, SEO Tampa, Tampa SEO etc

Based on recent work, we find that our anchor text distribution is good, if not very good. Our PA is for the internal page is 60 and our DA is 62 yet our Google rank for the above search terms is continually dropping. We have gone from #2 to #8 in the last few weeks.

We have checked the websites of all that appear above us and their PA and DA are substantially less than us. Their anchor text links do not appear to be as well structured either.

We have many unique domains - websites that we built - that point directly back to our SEO page. Some of these are fairly highly ranked sites...

We are totally baffled.

Can someone shed some light on this? What could the reason be? Any (and all) help and insights would be much appreciated!

Thanks in advance.

[RyanKent]

When I look at your site I see a number of opportunities for improvement.

Your title needs to be optimized: SEO Florida, SEO Tampa, SEO Services Company, Search Engine Optimization, SEO

You are focusing 5 phrases. You would have better results if you narrowed your focus to 2 phrases per page

Your first phrase receives the most weight and is presumably your most important. You do not use it once on your page. The only time "Florida" is even mentioned is once in your footer "Florida Web Design". Your key phrases need to be the focus of your page. Same with your second phrase for "Tampa". I would suggest that "SEO Services Company" is a bad phrase to focus for your main page.

The alt tag is abused and keyword stuffed on the page. Your main logo's alt tag is: alt="Arnima: Website Design Florida, Web Site Design Tampa, Website Design Tampa, Web Page Design Tampa, Florida Web Site Design, search engine optimization".

There are definitely other problems as well. In short, your home page needs serious SEO attention. It does not represent your company well from a SEO perspective, and I would expect your rankings to continue a downward slide if the issues are not addressed.

[EGOL]

We have many unique domains - websites that we built - that point directly back to our SEO page. Some of these are fairly highly ranked sites....

Just guessing..... these links sound like they are placed in the footers of websites that are topically unrelated to the keywords that you are optimizing for?  If that is the case then these links are not worth as much as links placed with in paragraph text on relevant websites.

If your rankings have dropped from #2 to #8 in just a few weeks it sounds like some of your links have recently been removed, devalued or an algo change has changed something.