Page Title or Search Friendly Urls?

[bwfc77]

We are currently auditing our website as part of our SEO strategy. One item which hascome up is the importance of search friendly urls against the search engine friendly page titles.

Do url's or page titles carry more relevance than the other in search engines?

Obviously the ideal would be to have both to maximise search impact but do either carry more importance.

Thanks

[RyanKent]

Titles definitely carry heavy weight with respect to ranking, where the weight of URLs is rather low with the exception of the domain name itself.

To be clear, a page's title needs to be reinforced with on-page factors as well. Ideally the H1 tag of the page should be similar to your page's title, and the content should support the title.